Campaign: #NotMusicToMyEars

WPP company:
Ogilvy Mumbai
Love Matters


A growing number of Bollywood films include songs with lyrics that objectify and demean women. This campaign, developed by Ogilvy Mumbai, highlighted the issue and encouraged listeners to tweet the film studios with the hashtag #NotMusicToMyEars.

Results & Awards:

  • 50m impressions.
  • #1 trend in Mumbai, home of Bollywood, within minutes.
  • #1 trend in India within 2 hours.
  • $1.2m in free media.
  • Cannes Lions 2017: Bronze.
  • Kyoorius Awards: Blue Elephant, 3 In-Book.
  • DMA Echo Asia: 2 Silver, 1 Leader.
  • 5 - gender equality
  • 10 - reduced inequalities