Campaign: Kiteka

WPP company:
Superunion London


Superunion London named, positioned and launched an African social enterprise with a new visual identity and website. Kiteka, named after the Ugandan earth goddess ‘Kitaka’, is an all-female, all-mobile digital outsourcing network. The visual identity bridges the gap between the project’s roots as a social enterprise and its future as a tech start-up pairing technology with traditional pattern work to create a bold identity.

Results & Awards:

  • £15,000 in cash donations.
  • 100 women involved.
  • 5 - gender equality