Campaign: Gender Free Internet

WPP company:
Uncle Grey Denmark
Copenhagen Pride


How would you react if you were asked about your gender while being served in a shop? Uncle Grey Denmark created an experiential ad featuring perplexed customers being asked this question. The movie was made to highlight the call for a Gender Free Internet by Copenhagen Pride, who wants to remove gender-related tick boxes from website.

Results & Awards:

  • 20m people reached.
  • 5 - gender equality
  • 11 - communities