Campaign: Finding Home

WPP company:
Grey Kuala Lumpur
United Nations High Commissioner for Refugees


There are more than 150,000 refugees in Malaysia – a country that does not legally recognise refugee status. Grey Kuala Lumpur partnered with the UNHCR to launch the first smartphone app that allows users to ‘walk a mile in a refugee’s shoes’. The app transforms the user’s phone into the phone of Kat, a Rohingya refugee, enabling you to experience her day-today life and encouraging action on the global refugee crisis.

Results & Awards:

  • $2m in free media.
  • 100,000 downloads of the app from 6o countries.
  • 700 new people volunteered to the UNHCR.
  • Spikes Asia Awards: Finalist.
  • Effie Awards Malaysia 2017: Bronze.
  • 16 - peace