Campaign: Fairy Tales

WPP company:
DAVID Buenos Aires
Client:
UNICEF Chile

Overview

DAVID Buenos Aires’ posters for UNICEF remind parents that many child abuse cases start with a child being deceived online. The campaign was launched during the Buenos Aires International Book Fair and uses imagery from popular children’s books – drawing parallels between bedtime stories told by parents, and lies told by child predators.

Results & Awards:

  • 1.2m views.
  • 10 - reduced inequalities
  • 17- partnerships