Campaign: Draw a Line

WPP company:
J. Walter Thompson London
UN Women


In the UK, two women die every week at the hands of their current or former partner. This campaign from J. Walter Thompson London and UN Women invited the public to #drawaline and no longer tolerate violence against women and girls.

Results & Awards:

  • 80m people reached.
  • 43% increase of Twitter followers.
  • 20% increase of Facebook followers.
  • 1,138% increase in Instagram followers.
  • 5 - gender equality