Campaign: Cursing Parrots

WPP company:
Grey New York


A UN report revealed that one in four children across the world are exposed to domestic violence. Grey New York created a digital spot to support the launch of the report, featuring footage of real parrots repeating the phrases they’ve learn from living in violent households. The message is simple: if a parrot can remember what happens in an abusive home, imagine the effect it has on a child.

Results & Awards:

  • 4.5m views of the video.
  • 1.2m use of #ENDViolence.
  • 63,000 people engaged.
  • 20,000 shares of the video.
  • 10 - reduced inequalities
  • 11 - communities
  • 16 - peace