Campaign: Colour of Corruption

WPP company:
Grey São Paulo
Reclame Aqui


Brazilian politics has a significant corruption problem but often citizens lack information on corruption investigations and convictions. Grey São Paulo helped Reclame Aqui to launch ‘Colour of Corruption’, a browser plug-in that aims to shed new light on corruption. Once installed, the plug-in highlights the names of politicians under investigation or convicted of corruption providing users with information on their crimes.

Results & Awards:

  • 100,000 downloads in the first week.
  • $8.5m in free media.
  • 73m people reached.
  • Cannes Lions 2017: 1 Gold, 1 Silver, 3 Bronze.
  • Clio Awards 2017: Silver, Bronze.
  • D&AD Impact: Pencil.
  • El Ojo de Iberoamérica: Grand Prix, 2 Golds, 4 Silver.
  • Effie Awards LATAM: Gold.
  • Effie Awards Brazil: Gold.
  • 11 - communities
  • 16 - peace