Campaign: Candy/Chocolate/Balloon

WPP company:
J. Walter Thompson Gurgaon
Cyber Crime Awareness Society


Children are more likely to encounter a paedophile online than on the streets. These posters featured the lollipop, chocolate and balloon emojis to highlight the risks to children online.

Results & Awards:

  • 70 websites worldwide featured the posters.
  • 16 - peace