Campaign: The Hold

WPP company:
J. Walter Thompson Sydney
Parkinson’s New South Wales


‘The Hold’ aimed to challenge perceptions about Parkinson’s Disease, revealing that three Australians under 40 are diagnosed with the disease every single day. The movie features an older man holding on to his daughter, slowly revealing that it is the daughter’s hands that are shaking.

Results & Awards:

  • 376% increase in social activity in Australia around Parkinson’s Disease, compared to the seven days prior.
  • Spike Awards: 2 Bronze.
  • Clio Health Awards 2017: Silver, Bronze.
  • LIA Awards: Silver, Bronze.
  • Ad Stars: Silver.
  • The Perth Advertising & Design Club Awards: 2 Gold, Bronze.
  • 3 - health wellbeing