Campaign: Talking Numbers

WPP company:
Wunderman Buenos Aires
Fundación Huésped


In Argentina, it’s estimated that 30% of people with HIV are not aware they have the disease and haven’t been tested. This campaign used ticketing machines at health centres to print personalised HIV statistics encouraging patients to include HIV in their routine blood tests.

Results & Awards:

  • $13m of free media.
  • 45m people reached.
  • 2.2m use of the hashtag #EsTuTurno (#itsyourturn).
  • 270% increase in HIV tests.
  • Cannes Lions 2017: 2 Bronze.
  • Clio Health Awards: 2 Gold, Silver, Bronze.
  • Diente Awards: 4 Bronze.
  • 3 - health wellbeing