Campaign: Stop The Shame

WPP company:
VML Kansas City
The Samaritans First Call


What if we treated people with cancer the way we treat those suffering from addiction? This is the premise behind the Stop the Shame campaign which aimed to change perceptions about addiction. The thought-provoking short movies showed family members berating patients with cancer, using the same hurtful words we say to addicts.

Results & Awards:

  • Philly Awards: Best in Show, 2 Gold, 3 Distinction Awards.
  • 3 - health wellbeing
  • 10 - reduced inequalities