Campaign: Learning Period

WPP company:
Grey Mexico
Save the Children


Mexico has the highest teen pregnancy rate of any OECD country and young people often lack information about birth control. Grey Mexico worked with Save the Children to develop ‘Learning Period’, which includes information on safe sex inside packs of sanitary pads distributed to girls and young women.

Results & Awards:

  • $8m in free media.
  • 1.3m social media followers.
  • 3 - health wellbeing