Campaign: Hopelessness / Loneliness / Helplessness

WPP company:
Ogilvy Hong Kong
The Samaritans Hong Kong


Ogilvy Hong Kong worked with typographer, Jordan Metcalf, to create a series of posters that encouraged people suffering from depression to call The Samaritan’s helpline. The posters spelled out “Helplessness”, “Loneliness”, and “Hopelessness” in Chinese, with the characters forming cages, symbolising the impact of depression.

  • 3 - health wellbeing