Campaign: Dyslexic Sperm Bank

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WPP company:: Y&R London
Client:: Made By Dyslexia

Overview

The ‘Dyslexic Sperm Bank’ sought to change perceptions of dyslexia by highlighting the achievements of famous dyslexics such as Richard Branson and Albert Einstein.

Results & Awards:

77m people reached in the first three days.
Positive tweets about dyslexia increased by 66% worldwide.