Campaign: Dyslexic Sperm Bank

WPP company:
Y&R London
Made By Dyslexia


The ‘Dyslexic Sperm Bank’ sought to change perceptions of dyslexia by highlighting the achievements of famous dyslexics such as Richard Branson and Albert Einstein.

Results & Awards:

  • 77m people reached in the first three days.
  • Positive tweets about dyslexia increased by 66% worldwide.
  • 3 - health wellbeing