Campaign: Big Ideas for Little Humans

WPP company:
john st. Toronto
Heart and Stroke Foundation


16 and Under is the world’s first ad agency that exclusively targets children. It’s also an integrated campaign from john st. and the Heart and Stroke Foundation, to garner support for a bill prohibiting marketing to kids in Canada. The campaign leverages a fictional agency to highlight a social issue: the impact advertising to kids has on their health.

Results & Awards:

  • 852,000 impressions.
  • 279,000 views of the video.
  • 3 - health wellbeing