Campaign: The World’s most Eligible Bachelor

WPP company:
Ogilvy Kenya
Ol Pejeta Conservancy


This campaign for Kenya’s Ol Pejeta Conservancy in partnership with dating app, Tinder, aimed to help Sudan – the last male northern white rhino in the wild – find love. By swiping right, Tinder users could find out more or make a donation towards research into artificial reproductive techniques that could give the critically-endangered species a chance at survival.

Results & Awards:

  • 2.1bn impressions in 1 week.
  • 2m right swipes on Tinder.
  • 320% increase in donations.
  • $165m in free media.
  • Cannes Lions 2017: 3 Bronze.
  • Clio Awards 2017: 1 Grand Clio, 2 Gold, 2 Bronze.
  • The Loeries Awards: Gold, Silver, 2 Bronze, Craft Certificate.
  • 15 - life on land