Campaign: Posters for Catching Lionfish

WPP company:
Geometry London and Geometry Bogota
Ministerio De Ambiente Y Desarrollo Sostenible


Lionfish are an invasive species with a devastating impact on the Caribbean marine ecosystem. Fishermen can play a critical role by catching Lionfish but often lack information. Geometry London and Geometry Bogota created a series of information posters that double up as lightweight bags that can be used to bring home the day’s catch.

Results & Awards:

  • Cannes Lions 2017: 2 Bronze.
  • LIA Awards: Silver.
  • 14 - water