Campaign: Jigsaw

WPP company:
Ogilvy Thailand
Seub Nakhasathien Foundation


Ogilvy Thailand teamed up with Seub Nakhasathien Foundation, Thailand’s wildlife and forest conservation organisation, to launch ‘Jigsaw’ – a campaign to raise public awareness of the deforestation. The jigsaw box shows an image of a rainforest. However, during the three hours it takes to assemble the jigsaw, the audience sees a tragic picture of a destroyed forest.

Results & Awards:

  • $370,000 in free media.
  • 300,000 social media participations in one week.
  • 13 - climate
  • 15 - life on land