Campaign: Hello in Elephant

WPP company:
whiteGREY Sydney
David Sheldrick Wildlife Trust


Research into how elephants communicate was used to create a new awareness and fundraising campaign for African elephants. whiteGREY Sydney partnered with the David Sheldrick Wildlife Trust and ElephantVoices, to create, a website where people can translate human words and emotions into elephant calls.

Results & Awards:

  • 400m impressions.
  • $5m in free media.
  • 230m people reached.
  • 15 - life on land