Campaign: Flora for fauna

WPP company:
Geometry Bogota and Geometry Hong Kong
Colombian Ministry of Environment and Sustainable Development


The use of animal parts such as rhino horn in ‘aphrodisiacs’ is having a devastating impact on many endangered species. Geometry Bogota and Geometry Hong Kong helped develop a wildlife-friendly alternative for China, the biggest market for illegal wildlife products. The products contain Chontaduro, a fruit used as an aphrodisiac in its native Colombia. Multiple products were developed including massage oil, candles and an energy drink.

Results & Awards:

  • $200,000 media impressions via Facebook, YouTube and Instagram.
  • PMAA Dragons of Asia 2017: Blue Awards, Silver.
  • 12 - responsible consumption and production
  • 13 - climate
  • 15 - life on land