Campaign: Uncomfortable Bus Sit

WPP company:
Y&R Lima
Aprendamos Juntos


Aprendamos Juntos, a nonprofit organization, is dedicated to improving education in Peru. It estimates that 7 out of 10 students in Peru struggle with mathematics. This campaign by Y&R Lima showed the potential consequences, highlighting real-life design failures due to inaccurate calculations.

Results & Awards:

  • 10,000 people reached on Facebook.
  • 4 - education