Campaign: School for Justice

WPP company:
J. Walter Thompson Amsterdam
Free a Girl


Hardly any of the criminals responsible for child prostitution in India are punished – in 2015 there were 1.2 million girls forced into prostitution and only 55 cases that led to convictions. So, J. Walter Thompson went beyond the brief in its work for Free a Girl – helping to create the ‘School for Justice’. The School, which opened in 2017, aims to counteract the injustice of child prostitution by educating girls rescued from child prostitution to become lawyers and public prosecutors.

Results & Awards:

  • 1bn people reached through social media.
  • 34m people reached via press.
  • 19 girls enrolled in 2017.
  • Cannes Lions 2017: Gold.
  • D&AD Impact 2017: Black Pencil, Wooden Pencil.
  • LIA Awards: 2 Gold.
  • Epica Awards: Silver, Bronze.
  • Spike Asia 2017: 4 Silver.
  • Sabre Award 2017: Gold.
  • 4 - education
  • 10 - reduced inequalities