Campaign: Fill A Backpack For A Future Genius

WPP company:
Grey New York


A simple pencil and notebook can open a world of possibilities for children. Grey New York’s campaign for UNICEF invited people to donate a backpack filled with the essential items a kid needs for school to help some of the 264 million children worldwide not currently in education.

Results & Awards:

  • £18,444 donated to the charity in five days.
  • 4 - education