Campaign: Bricks for Myanmar

WPP company:
Geometry Singapore and Ogilvy Singapore
Little Village Preschool


Textbooks and learning resources remain a luxury for low-income students in Myanmar. The ‘Bricks for Myanmar’ campaign encouraged families to donate their LEGO® pieces to support schools in Myanmar. The Brick Book is a game-based learning that combines teaching guides and lesson plans created by teachers themselves which were then distributed to disadvantaged schools in Myanmar.

Results & Awards:

  • $32,000 in free media.
  • 8,000 LEGO® pieces distributed.
  • 4 - education
  • 10 - reduced inequalities