Campaign: Wisconsin Flag

WPP company:
VML Chicago
Client:
American Civil Liberties Union (ACLU) of Wisconsin

Overview

VML Kansas City redesigned the Wisconsin state flag to help celebrate Pride Month. The front of the flag remained the same, featuring a sailor and a miner flanking a shield. But the back revealed a new detail – the sailor and miner are holding hands.

Results & Awards:

  • 9.4m views.
  • 11 - communities