Campaign: The Teddy Bear Messages

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WPP company:: Scholz & Friends Hamburg
Client:: Dunkelziffer e.V.

Overview

Around 200,000 cases of child abuse go unreported in Germany every year. This campaign released hundreds of cuddly toys into the sky of Hamburg, each carrying a message to raise awareness of child abuse.

Results & Awards:

4.5m views of the video.
63,000 reactions and 20,000 shares on social media.
1,200 media mentions globally within 48 hours of the campaign’s launch.
120,000 Facebook views.
MAX Awards 2017: Silver.