Showcase

Campaign: Safely Backpacks

Play
WPP company:
Y&R Brisbane
Client:
Australian Road Safety Foundation
See more

Overview

To remind drivers to slow down near schools, Y&R Brisbane created Safely Backpacks each carrying the speed limit sign. Whenever kids were on their way to and from school, the Safely Backpacks provided a powerful reminder to slow down.

Results & Awards:

  • 5,000 shares of the video on social media.
  • Several schools have made the bags compulsory.
  • 11 - communities