Campaign: Safely Backpacks

WPP company:
Y&R Brisbane
Australian Road Safety Foundation


To remind drivers to slow down near schools, Y&R Brisbane created Safely Backpacks each carrying the speed limit sign. Whenever kids were on their way to and from school, the Safely Backpacks provided a powerful reminder to slow down.

Results & Awards:

  • 5,000 shares of the video on social media.
  • Several schools have made the bags compulsory.
  • 11 - communities