Campaign: Put a Price on your Precious

WPP company:
Wunderman Antwerp – These Days
Child Focus


Child exploitation isn’t just a problem in developing countries. This campaign confronted parents in Belgium with this reality – enabling them to calculate the price criminals would pay for their child based on appalling but real data.

Results & Awards:

  • 16m people reached.
  • 170,000 use of the calculator in one day.
  • $459,000 in free media.
  • Epica Awards: Silver.
  • MIXX Awards: Silver.
  • IAC Awards: 1 Best Campaign, 1 Best of Show.
  • IMC European Awards: 2 Gold.
  • BOA Award: Gold.
  • 11 - communities