Campaign: Lifesaving Captcha

WPP company:
J. Walter Thompson Amman
Jordan Red Crescent


In emergencies, it is common for people to freeze up because they lack medical knowledge or first aid experience. This campaign used captchas – the devices used on websites to verify the user is a human not a computer – to teach people basic first aid skills they could use in an emergency.

Results & Awards:

  • 1.2m media impressions.
  • $960,000 in free media.
  • 525,000 people reached.
  • Dubai Lynx: Bronze.
  • 5 - gender equality