Campaign: Gran Colecta Nacional TECHO 2017

WPP company:
Burson Cohn & Wolfe Bogota
Client:
TECHO

Overview

The non-profit organisation TECHO works with families living in low income communities to improve their quality of life. This communications campaign used the press, and digital influencers and celebrities to encourage more volunteers to get involved.

Results:

  • 8.8m people reached
  • 3.8m impressions
  • $195.6m free media
  • 5,250 interactions