Campaign: Fermiamola (Let's Stop It)

WPP company:
Wavemaker Milan
Client:
Christian Blind Mission

Overview

In some countries being blind means risking death every day, but many causes of blindness are easily preventable. This campaign generated funds to support CBM Italia Onlus’s goal to save 2.5 million people from blindness. It will be used to support 37 projects in Africa, Asia and Latin America.

Results:

  • $22,225 value in media
  • 11.5m media impressions