Campaign: Get New Ideas

WPP company:
Bold Ogilvy & Mather Athens
Client:
The Thessaloniki Film Festival

Overview

  • 11 - communities

Bold Ogilvy & Mather Athens created three ads to promote the 57th Thessaloniki International Film Festival (TIFF), the top film festival in South Eastern Europe. The ads were aired online and on television.

Results:

  • 80,000 visitors to the festival.
  • 17% rise in visitors at TIFF’s official site.
  • 115,000 views of the video.