Campaign: Get New Ideas

WPP company:
Bold Ogilvy & Mather Athens
The Thessaloniki Film Festival


  • 11 - communities

Bold Ogilvy & Mather Athens created three ads to promote the 57th Thessaloniki International Film Festival (TIFF), the top film festival in South Eastern Europe. The ads were aired online and on television.


  • 80,000 visitors to the festival.
  • 17% rise in visitors at TIFF’s official site.
  • 115,000 views of the video.