Campaign: Zero Minutes of Fame

WPP company:
Ogilvy & Mather Chicago
The Brady Campaign


  • 11 - communities
  • 16 - peace

A third of mass shootings and 22% of school shootings in the United States are inspired by previous events. In partnership with The Brady Foundation, Ogilvy & Mather Chicago sought to change that by removing past killers’ names and images from the web. They developed a simple Chrome plug-in and made it available for anyone to download.

Results and Awards:

  • 1.25 billion media impressions.
  • $4m in free media.
  • 5,000 downloads in first 5 months of the launch.
  • Published in the Communications Arts Advertising Annual, 2016.