Campaign: The Refugee Collection

WPP company:
Ogilvy & Mather Japan
Refugees International Japan


  • 16 - peace

To raise donations for Refugees International Japan, Ogilvy & Mather Tokyo created The Refugee Collection. More than 100 items were collected from refugee camps across the world and placed in packaging which told the stories of the items and their donors. Profits from the sales were returned to the donors of the items.

Results and Awards:

  • Entire collection sold out in 48 hours.
  • 33m media impressions.
  • Cannes Lions 2016: Bronze.