Campaign: The Positive Twist

WPP company:
Scholz & Friends Berlin
International Society for Human Rights (IGFM)


  • 16 - peace

Scholz & Friends Berlin created this print campaign for the International Society for Human Rights. The posters celebrate the fact that the death penalty is no longer used in 102 countries, whilst also demanding continued action against the death penalty in the 96 countries that still use this practice.


  • 25% increase in number of visitors to the IFGM website.
  • 15% increase in donations compared to previous year.