Campaign: The Interview

WPP company:
Y&R Milan
Pubblicità Progresso


  • 5 - gender equality
  • 10 - reduced inequalities
  • 17- partnerships

Y&R Italy created this ad to highlight the gender pay gap. The ad features a woman applying for the same job – first as herself, then dressed as a man. Both candidates had the same educational background and professional experience. The only difference was their appearance and the interviewers reaction to their salary requests. The ad was shown on TV, online and in cinemas.


  • €3m in free media.
  • Shown in 314 cinemas.
  • 140 press articles.
  • Discussed in Italian Senate and by the Pope during Sunday Sermon.