Campaign: Target

WPP company:
Y&R Cape Town
Gun Free South Africa


  • 5 - gender equality
  • 11 - communities

Guns play a significant role in violence against women in South Africa. Most of these murders are committed by an intimate partner at home. Y&R South Africa created an ad campaign for Gun Free South Africa to help women realise their legal right to have a firearm removed from their home.


  • 4.6m people reached through national newspapers.