Campaign: Talking Bones

WPP company:
Grey Paris
The Dignity Institute


  • 16 - peace

France is home to more than 125,000 victims of political violence and torture. Grey Paris recorded some of their testimonials onto records made of x-rays of their actual injuries. These were sent to key influencers and their communities to encourage them to support The Dignity Institute.


  • 9.5m people reached.
  • 200m mentions on Twitter and Instagram.
  • 170% increase in traffic to the charity website.