Campaign: ShareTheMeal

WPP company:
OgilvyOne Milan
United Nations World Food Program


  • 2 - zero hunger
  • 10 - reduced inequalities

OgilvyOne Milan created this video to raise awareness of food poverty and to encourage people to download ShareTheMeal, a World Food Program app that allows users to donate through their smartphone. The video was distributed on social media and shared by endorsers on their official Facebook pages.


  • 500,000 Facebook views.
  • 10,000 views on YouTube.
  • 2,000 meals donatedin one week.