Campaign: Read to Me

WPP company:
Y&R Moscow
Change One Life Foundation


  • 10 - reduced inequalities
  • 17- partnerships

Orphans don’t have the luxury of listening to nighttime stories read by a parent. With the Change One Life Charitable Foundation, Y&R Moscow created ‘Read to Me’, a channel on YouTube and Odnoklassniki (Russia’s biggest social network), where children can upload their dream fairy tale requests and celebrities read to them in return. Donations were also raised for the foundation through the channels.


  • 22,000 subscribers on both channels.
  • 50 celebrities have been involved.
  • 106 countries reached.