Campaign: Parallel Lives

WPP company:
CHI&Partners London
The Prince’s Trust


  • 1 - No poverty
  • 4 - education
  • 10 - reduced inequalities

CHI&Partners helped the Prince’s Trust mark its 40th anniversary with the campaign ‘Parallel Lives’, which uses a mirrored screen to show two versions of a girl’s life. The film shows how different her life could have been without the support of the Prince’s Trust.

Results and Awards:

  • 24m people reached.
  • 24,000 visits to the charity website.
  • Cannes Lions 2016: 2 Bronzes.