Campaign: Men Free Banner

WPP company:
MediaCom Bogota
Ministry of the Interior Columbia


  • 5 - gender equality
  • 16 - peace

The Colombian Ministry of the Interior asked MediaCom Bogota to raise awareness of women in abusive marriages. MediaCom developed a video campaign targeting women using search terms such as ‘my husband hits me’.

Results and Awards:

  • 23% increase in calls to the reporting line.
  • 197% increase in traffic to the Ministry website.
  • 183% increase in subscribers to the website.
  • FOMLA 2016: Silver.