Campaign: Gun Crazy

WPP company:
Grey New York
States United to Prevent Gun Violence


  • 11 - communities
  • 16 - peace

Each year, 32,000 Americans die from gun violence. Grey New York created and produced an action movie, called Gun Crazy, featuring actual footage of gun violence, including incidences of domestic violence and homicide. The film was shown to unsuspecting cinema-goers in New York to raise awareness of States United to Prevent Gun Violence.

Results and Awards:

  • After seeing Gun Crazy, 94% of viewers changed the way they look at guns.
  • 72m media and social media impressions in the two weeks post-launch.
  • $924,000 in free media.
  • Cannes Lions 2016: 1 Silver, 3 Bronzes.