Campaign: Fountain Against Torture

WPP company:
Scholz & Friends Berlin
Amnesty International


  • 10 - reduced inequalities
  • 11 - communities

The practice of torture still occurs in over 140 countries worldwide, despite the fact that most countries have signed the United Nations Convention Against Torture. To raise awareness, Scholz & Friends Berlin created The Fountain of Torture – a statue depicting someone being waterboarded – and displayed it in various German cities. Passers-by could stop the flow of water by donating to Amnesty International.

Results and Awards:

  • €30,000 of cash donations.
  • 11% increase inonline donations.
  • One Show Award 2016: Silver.
  • New York Festivals 2016: Third Prize.