Campaign: #ClearThePitch

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WPP company:: Grey4Good Singapore
Client:: DCA Mine Action

Overview

DCA Mine Action has been clearing mines and providing assistance to affected communities around the world since 1999. Grey4Good Singapore created the #ClearThePitch campaign to raise awareness of their work.

Results and Awards:

1.2m people reached through social media.
360,000 Twitter users reached in one day.
89% increase in visits to the DCA webpage.
Cannes Lions 2016: Silver.