Campaign: Annual Calendar

WPP company:
Ogilvy & Mather Chile
Client:
UNICEF

Overview

  • 1 - No poverty
  • 10 - reduced inequalities
  • 11 - communities

For the past 70 years, across 190 countries and territories, UNICEF has defended the rights of every child. To raise money for the charity, Ogilvy & Mather Chile created the Annual Calendar stressing the importance of each individual support.

Results:

  • $174,175 in free media.
  • 33.7m people reached.