Campaign: Unlikely Candidates

WPP company:
Ogilvy & Mather São Paulo


  • 3 - health wellbeing

Ogilvy & Mather São Paulo created the campaign ‘Unlikely Candidates’ for CONIACC, a charity that supports children with cancer, a condition which at this age has cure rates of up to 70%, if diagnosed early. In this ad, fifty children were called for an assumed casting and were asked a number of health questions. At the end, the parents were told all children passed the test. The fight against youth cancer starts at home.


  • Over 3,300,000 people reached.
  • Over 20,000 Likes, 1,500,000 views and 36,000 Shares on Facebook.